Objectives

Main objectives of the workshop are:

• Acquisition and application process: how to target companies, organise meetings, provide brief eco-checks or eco-fit tests, give basic advice
• Criteria: how to help applicants to overcome “crucial criteria”, efficient documentation 
• Marketing and communication: how to use the EU Ecolabel in company marketing
• Media relations: how to make media take part in the discussion and how to become to an important source of information for journalists
• Design campaigns: how to set milestones, maximise low budget campaigns, use success factors,  key stakeholders, and networking